A search engine’s job is to match keywords from a human user to relevant sites. The obvious conclusion is that Web sites with frequently searched content, and optimized content, will rank higher in search engines.
These are five tips to optimize search engine content.
Tip 1: Don’t rely on keyword meta tag alone: Five to ten year ago, search engines could have found your site in a lot of directories. You could also load up your HTML with keywords meta tags. This information is important content optimization tool because search engines can see it but casual visitors cannot. Keyword meta tags are no longer a significant factor in helping your site rank high. It doesn’t hurt to spend some time searching for good meta tags. Many search engines still use them as a way to classify your site. Use them, but don’t rely solely on them for your optimization strategy.
Tip #2: Be sure that the content you create is relevant to your site’s mission. Search engine metacrawlers have become more sophisticated in assessing the quality of content. Instead, you should focus on content keywords that accurately reflect your site’s mission or goals. This will increase your chances of getting people to visit your site if they are interested in the content.
Tip #3: Search engines are looking for content: Although this is a simple task, Webmasters and content writers often forget it. Make sure your content is related to keywords people are searching for. This is possible without using a keyword optimization tool (see #5).
Tip #4: Avoid keywords that are prominent on many competitive sites. Yes, keywords should be hot but not so hot that everyone wants them to be featured on their websites. Competitive keywords, on the other hand, are magical keywords that are frequently searched for and underrepresented elsewhere.
Tip #5 – Use a keyword optimizing tool to achieve the best results. To optimize content, you will need a keyword optimizing tool. Although Overture is a great tool to do quick searches, it lacks the ability to determine whether a keyword has a competitive edge. Wordtracker(r) is the best tool currently available.
SEO is as important as good content. Without it, people who are actually looking for your site will not find it. Spend an hour to learn about a keyword optimization tool, and to start searching for keywords that will set your site apart. It is almost certain that your competitors are already doing it.